Pitney Bowes MARKETING AUTOMATION MANAGER - REMOTE OPPORTUNITY in New York, New York
At Pitney Bowes, we do the right thing, the right way .
As a Manager, Marketing Automation for Pitney Bowes, you can too.
We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.
We actively look for prospects who:
Are passionate about client success.
Enjoy collaborating with others.
Strive to exceed expectations.
Move boldly in the quest for superior and best in market solutions.
As the Marketing Automation Manager, you are an experienced user of Sales Force Marketing Automation for developing and executing email marketing campaigns that drive leads and nurture existing relationships. You are also a driver of new approaches and understand the power of cross-channel marketing automation, and possibly experienced in the development and execution of this practice. You are also an experienced manager, leading others to drive campaign results and optimization. You embrace data and dig deep into results to find ways to improve performance. You’re an excellent communicator, informing strategic decision-making and campaign investment.
As a Manager of Marketing Automation your responsibilities include, but are not limited to:
Create, execute, and optimize marketing automation programs and lead nurturing campaigns inclusive of email and forms
Elevate and lead our email marketing A/B testing program
Uncover opportunities to optimize email conversion and engagement
Own and oversee email subscriber base management—segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
Manage Pitney Bowes marketing automation platform, Salesforce Marketing
Oversee process and technical integration of marketing automation platform with Salesforce.com and other third-party platforms
Evolve our marketing automation into an omni-channel multi-touch program
Assess email marketing current state and define a marketing orchestration strategy to include additional automated touchpoints to our campaign journeys leveraging additional channels (web, social, SMS, etc.)
Outline our roadmap and requirements to leverage technology and automation to contact our clients and prospects at the right time through the right channel with the right content
Ensure operational integrity, including legal compliance with all policies and email program including adherence to state and country guidelines
Manage our Salesforce Marketing Cloud relationship to ensure we are keeping pace with industry best-practice
Manage a team of marketing automation developers
Lead a community of marketing automation to collaborate with program owners to optimize marketing campaign performance
Minimum of 5+ years’ experience working in a marketing automation
Minimum of 2+ years’ experience leading a small team
BA/BS in marketing, statistics, economics, math, finance, engineering or other related field, advanced degree a plus
Extensive experience with Salesforce Marketing Cloud or similar
Experience with Salesforce.com Sales Cloud or similar CRMs
Analytical thinker with a strong passion for automation, analysis, and evangelizing data usage
Broad understanding of online marketing, including various online media types (display, search, email, social, etc.)
Driven E2E marketing strategies tied to revenue
Vendor management and project management skills are required
Outstanding MS Excel skills
Strong interpersonal skills. Must be influential, but able to work effectively in a project team
Excellent written and verbal communication skills
Strong organizational skills and the ability to effectively manage multiple projects at one time
Ability to work in a matrix environment partnering with multiple functions and geographies is essential to success in this position
Experience with tag management solutions such as Adobe DTM, Adobe Launch, Tealium, Google Tag Manager, Signal, etc. a plus
Experience with A/B testing tools such as Adobe Test & Target, Maxymiser, Monetate, Optimizely a plus
Experience with Adobe Insight, Power BI, Tableau and other data aggregation platforms is a plus
Provide the opportunity to grow and develop your career in a fast paced, dynamic and growing organization
Offer an inclusive environment that encourages diverse perspectives and ideas
Deliver challenging and unique opportunities to contribute to the success of a transforming organization
At Pitney Bowes, our passionate and ambitious team delivers innovations that help clients navigate the complex and always evolving world of commerce: from helping them use data to market to the best customers, to enabling the sending of parcels and packages efficiently, to securing payments through statements and invoices. In everything, we do, we deliver accuracy and precision to drive meaningful impact.
Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace.
W/M/Veterans/Individuals with Disabilities/LGBT are encouraged to apply.
All interested individuals must apply online. Individuals with disabilities who cannot apply via our online application should refer to the alternate application options via our Individuals with Disabilities link.